Explaining what the IdeaFestival is all about can be a challenge. When people as different as Tiffany Shlain, Burt Rutan, Jane McGonigal, Michio Kaku, Ray Bradbury, Sheril Kirshenbaum and Daniel Tammet have appeared to talk, any organizing principle, from an outside vantage, appears to be rightfully strained.
Some have described the festival as an economic development effort. After all, without game-changing ideas (and an ability to execute them, of course) the growth prospects for any economy are much lower. Business today depends more than ever on its human capital.
Daniel Pink has argued that we're entering a right brain age, that the meaning-makers win. If you believe an ability to make connections across the Corpus Callosum is crucial, that an ability to think laterally can be unusually productive, then I would describe the festival as a whole-brain production. It's about this too.
And if you are the curious sort, the fun of encountering something new and delightful and unexpected comes with its own justification. In fact, at the IdeaFestival, I always feel just like the people in this video.
Registration for what will be the most successful festival ever opens soon, but please!
No pushing and shoving. And raise your hands if curiosity leaves you all gooey inside.